IKEA, Pepsi, Dove

After looking at all of the given sites, I have found that they are all very different in their own way.

I would like to start by explaining my first reaction to the sites after glancing over them for a few quick minutes.

IKEA: This site seems to be very family oriented and has many different types of home furnishings that fit most middle class families. The prices are ideal and they have different styles that are unique to their brand.

Pepsi: Although Pepsi is a very established company; my first impression of their homepage is that it is too clustered. It seems to fit the younger generation well because of the way it uses Twitter to advertise their products.

Dove: As a male, I feel that the site is very welcoming to females. Although I do use Dove products, it seems that it is hard to find a male section located on the site.

            I’d like to start off by talking about the IKEA website. I feel that this website is the most appealing to me. I noticed that on their tabs, they have sections for children, as well as adults. It is welcoming and has reasonable pricing. The site brings you in by telling you to “Treat yourself to a makeover.” The text is simple, and there isn’t pushy advertising all over that distracts you. I feel that this site was the most appealing and does a good job bringing customers in. Not only does it make you feel at home, but it also feels like a family site that has good customer service because of the hospitality they show in their text.

            Pepsi was a little absurd to me. Not only was their site full of Twitter posts, but also the colors were off the wall. The homepage has a video that starts as soon as you load the site and that is a little obnoxious to me. Although you can tell the website is very professional, it doesn’t seem that it is easy to use. I think that if an older person were to view the site they would find it difficult to get to where they want to be. Over all, I think the twitter was what confused me the most. I think that it reminds me too much of advertising and that is not something that most people enjoy.

            Dove is a very simple site. I think that women are the main targets for audience appeal. I do find this a little unfortunate because I use their products yet I feel that the site has no masculinity. The site is easy to use which is good, and I didn’t see any type of other advertisements on the site. There didn’t seem to be any pop-ups and I felt that overall, this site had good customer appeal.